From her roots in a tiny village in northern Germany, Evi Abeler has built a career as a New York City-based photographer and director focused on food + beverage, product, and lifestyle imagery. Growing up, her family’s third-generation business taught her invaluable lessons in operations and the importance of exceptional customer service. That foundation instilled in her a collaborative, no-drama approach and a strong understanding of client relationships. She thrives on partnering with imaginative ad agencies, award-winning publishers, and brands that value a creative yet grounded photographer.

Her path began with photography and design studies at the Universität Osnabrück in Germany, followed by earning her BFA and MFA at The City College of New York (Go Beavers!).

Early in her career, while serving as the in-house photographer at the Rubin Museum in NYC, her love for food imagery truly took root as she documented Chef Eric Ripert’s culinary creations. That passion led her to co-found the seasonal food blog Whip+Click alongside Albane Sharrard, founder of Crosstown Sweets. The blog was later recognized with an award from Food & Wine Magazine.

In 2010, she took the leap and opened her own studio. Since then, she has been proud to lead career-defining productions, from directing De’Longhi’s first U.S. campaign and shooting a commercial series for Barilla to receiving an ICC Award and capturing food and wine campaigns across the globe in the U.S., Europe, and at Singapore’s iconic Marina Bay Sands.

Above all, she is profoundly grateful whenever she gets to work with nice people who want to make the world a better place.