Our Approach
We believe the best creative work starts with the right relationships.
That's why we intentionally keep our roster small, build long-term partnerships with our artists, and approach every production with the same level of expertise and care. Whether we're representing talent, producing a national campaign, or supporting an independent photographer on a one-day shoot, our focus is simple: assemble the right team, sweat the details, and create work everyone is proud of.
Meet Kimberley
With more than two decades in artist representation and commercial production, Kimberley Sirisalee has built her career connecting exceptional talent with meaningful opportunities. Her experience spans talent management, estimating, licensing, production, marketing, and business development, giving her a unique perspective on both the creative and commercial sides of the industry.
Throughout her career, Kimberley has represented photographers and stylists, produced campaigns for brands including Olay, Grand Marnier, Rao's, Pacific Foods, Justin Wines, Stop & Shop, and Papa Johns, and built lasting relationships with artists, agencies, and creative teams along the way.
She founded Must Be Nice to create the kind of agency she always wanted to work with: intentionally curated, highly collaborative, and deeply invested in both the people behind the work and the work itself. Whether she's representing an artist, producing a campaign, or bringing together the right creative team for a one-off project, her goal is always the same: to make great work happen while making the process feel a little nicer along the way.