For more than 20 years, I’ve been connecting talented people with the right opportunities, representing photographers, producing commercial and editorial projects, and building partnerships that help creative talent thrive. Along the way, I’ve worked with brands including Olay, Grand Marnier, Rao’s, Pacific Foods, Justin Wines, Stop N' Shop, and Papa Johns, helping bring campaigns to life with equal parts strategy, creativity, and attention to detail.

My experience spans talent representation, production, marketing, and career development, giving me a unique perspective on what it takes to grow creative businesses and build lasting relationships. I love helping artists define their value, navigate their careers, and create opportunities that align with their goals.

Through Must Be Nice, I help artists build sustainable careers and help brands find the right creative partners to tell their stories. Whether I’m negotiating a contract, developing a growth strategy, or producing a campaign, my goal is always the same: make great work happen while making the process feel a little nicer along the way.