Boutique representation. Commercial production. Creative partnerships.
Must Be Nice is a boutique creative representation and production agency with a carefully curated roster of photographers specializing in food & beverage, product, lifestyle, and hospitality.
We partner with brands, agencies, represented and independent artists to produce seamless commercial photo and video productions. From estimating and crew assembly to on-set execution and final delivery, we build the right team for every project and manage every detail with expertise and care.
Photographers & Directors
Evi Abeler
Jamie Mercurio
Paul Sirisalee
Recent Productions
PAUL SIRISALEE FOR TAKIS
JAMIE MERCURIO FOR LEWIS CELLARS
EVI ABELER FOR RAOS
JAMIE MERCURIO FOR BRUSH CREEK RANCH
EVI ABELER FOR PACIFIC FOODS
PAUL SIRISALEE FOR ECOPAX
PAUL SIRISALEE FOR OIL OF OLAY
JAMIE MERCURIO FOR 1975 MADISON